The iosis MAX features striking exterior and interior treatment based on a fresh interpretation of Ford’s kinetic design form language. It is a dynamic Multi Activity Vehicle (MAV) and showcases new levels of efficiency and flexibility.
Styled by a team led by Martin Smith, Ford of Europe's executive design director, the car’s dramatic looks and striking pearlescent 'Limelight' colour are complemented by innovative solutions which enhance its practicality and environmental performance.
iosis MAX showcases new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford's global EcoBoost petrol engine technology coming in 2010.
Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system also due for production in 2010.
“The iosis MAX marks the next stage in the evolution of kinetic design, and showcases a number of affordable engine technologies that will make a difference to the environment and our customers’ pockets,” says Martin Smith, Ford of Europe’s Executive Design Director.
“Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV,” adds Smith. “The iosis MAX proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency – something that the larger and revolutionary S-MAX has already demonstrated.”
“Although the iosis MAX isn’t a forerunner to a specific production vehicle, it clearly highlights how kinetic design is evolving and can be applied with stunning results to all vehicles in the Ford portfolio.”
Exciting, dynamic design
The design team sought to create a strong impression of lightness and efficiency. This was achieved through the concept’s sleek, coupé-like side profile, which provides a clear contrast to the more boxy approach adopted by many vehicles in the compact MAV segment.
The feeling of lightness is reinforced by the extensive use of glass in the vehicle, with the steeply raked front screen flowing back in one piece to the tailgate, revealing the skeletal roof structure underneath.
The front of the iosis MAX is dominated by the bold trapezoidal lower grille, which is now a key part of the Ford brand identity. For the first time, however, the grille features a distinctive new treatment with three horizontal chrome-rimmed bars, giving the vehicle’s face a more dynamic and imposing feel.
The C-pillars, with their highly original ‘flying buttress’ design, also deliver significant functional benefits. The pillars act as spoilers, channelling airflow as close as possible to the tailgate glass for optimum aerodynamic efficiency.
The pillars work in combination with the dramatic looking aerodynamic spoiler which is centrally mounted at the rear of the roof structure, with its wings cantilevered above the tailgate glass.
Imaginative details catch the eye all around the vehicle, including the striking new graphics for the front and rear lamps, stylish LED lighting strips in the rocker panels, and stunning 19-inch alloy wheels with a lightweight two-piece construction.
Dramatic interior environment
The iosis MAX interior presents a bold evolution of the kinetic design language used on the exterior, incorporating dynamic shapes and advanced materials to create an interior environment which is light, spacious and expressive.
A key part of the iosis MAX interior concept is the spine-like bridge which runs the full length of the interior from the bulkhead through to the rear load area.
The bridge supports the centre console, and provides a mounting point for the four individual seats and central armrests. The seats are cantilevered from the bridge, allowing for an uninterrupted floor space and giving occupants the sensation that they are ‘floating on air’.
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The colours selected for the interior were chosen to complement the striking.
‘Limelight' of the exterior. Different tones of luminous natural greys feature on most interior surfaces. Small details are picked out in a bright acidic yellow to add visual impact and stress the dynamic, sculptural character of the shapes and graphics.
The innovative use of shapes and materials is also reflected in the centre console, which has a smooth plexiglass surface that rolls down from the instrument panel like a ribbon and flows through to the rear of the passenger compartment.
The whole of the console surface acts as a touch-screen display to control the vehicle’s systems. Information – such as sat-nav instructions or details of an incoming phone call – is displayed on the console when required using projectors mounted beneath the surface.
A rotary control at the bottom of the console allows the driver to switch between primary functions, while a mouse-like controller in front of the central armrest provides a swift and accurate way to navigate within menus as an alternative to using the touch screens.
