In order to broaden its digital distribution capabilities, easyCar.com has worked with a mobile travel specialist to develop a new transactional mobile phone platform.
Following a review of its distribution channels, the car hire firm found that increasing numbers of customers were accessing its website from their mobile phones, providing the company with the impetus for broadening accessibility to its rental car site.
Bill Jones, the CEO of easyCar, commented: “we want all our car hire customers to have a great online experience, just taking your website and expecting it to work in a mobile environment was never going to be effective, we wanted a relevant and credible solution for this channel.”
Jones went on to say: “We wanted to ensure that easyCar was at the forefront in developing this as a viable distribution channel. However, in developing this, we also wanted a solution that was usable retrospectively on earlier models of phone, and not just the latest devices.”
Mobile travel specialist Handy Group provided the expertise in developing a seamless service, which now allows easyCar customers to search for car rentals, as well as book and pay for them, on their mobile phones anywhere.
