Coming off a strong February performance last year, Ford, Lincoln and Mercury February U.S. sales totaled 96,044, down 48 percent compared with a year ago.
"The economic and competitive environment remains challenging," said Ken Czubay, Ford vice president, Sales and Marketing. "Ironically, these times provide the best opportunity to distance Ford from the competition.
We’re determined to stay on course and stay focused – building a foundation for future growth with distinctively styled products that offer consumers best-in-class quality, fuel economy, safety and value."
Ford’s next generation mid-size cars – the 2010 Ford Fusion and Mercury Milan – will arrive in dealer showrooms this spring. Recent independent studies rate Fusion and Milan as having the best predicted reliability among all mid-size sedans.
The new Fusion Hybrid delivers 41 mpg in the city and 36 mpg on the highway, topping the Toyota Camry Hybrid by 8 mpg in the city and 2 mpg on the highway. The new four-cylinder Ford Fusion S achieves 34 mpg on the highway and 23 mpg in the city, beating both the gasoline-powered Camry and Honda Accord.
Tonight, Ford will introduce the Fusion to a national TV audience during "American Idol."
U.S. Inventories
At the end of February, Ford, Lincoln and Mercury inventories totaled 405,000 units. Inventories are 32 percent lower than a year ago – in line with the sales decline (26 percent) during this period.
+ Feb.2009 Auto Sales: GM Plunge 53%
+ Feb.2009 Auto Sales: GM,Ford Lead U.S. Sales Plunged 41.3%
+ Feb.2009 Auto Sales: Japan Sales Plunged 32.4%
+ Jan. 2009 Auto Sales: Japan Sales Plunge to Lowest in 37 Years
+ Jan. 2009 Auto Sales: Surprise! Hyundai Sales Rise 14.3%
+ Jan. 2009 Auto Sales: BMW Better Thank Industry Average
+ Jan. 2009 Auto Sales: Chrysler/GM/Ford Lead Fourth 30% Monthly Drop
+ Jan. 2009 Auto Sales: French Car Sales Drop Further
North American Production
In the second quarter 2009, the company plans to produce 425,000 vehicles (135,000 cars and 290,000 trucks). In the second quarter 2008, the company produced 685,000 vehicles (237,000 cars and 448,000 trucks).
"A key element of our strategy to build our reputation and improve resale values is to align our production with consumer demand," said Czubay. "Our disciplined approach to the market in these challenging times helps us to minimize costly incentives which erode brand value."
