Toyota said Tuesday its November sales in the U.S. tumbled 34 percent as volumes fell for nearly every vehicle despite aggressive incentive spending.
Toyota Motor (nyse: TM - news - people ) Sales USA said November sales fell to 130,307 vehicles from 197,189 in October last year.
Toyota, the No. 1 Japanese automaker, posted a 34 percent drop in its Toyota division and a 35 percent slump in its Lexus luxury line.
The carmaker has fared better than its Detroit counterparts in the dreary auto market, but still has proved susceptible to the effects of the recession and the tight credit markets.
Sales fell sharply for nearly every Toyota model. Sales of top-selling Camry sedan tumbled 29 percent, while sales of its traditionally popular Prius hybrid slumped 48 percent.
The decline came even as Toyota, which has typically shown restraint in incentive spending, extended its zero-percent financing offer on a dozen models through the end of the month.
+ Nov.2008 Auto Sales: Ford Sales Down 30.6%
+ Nov.2008 Auto Sales: GM Sales Plummet 41.3%
+ Nov.2008 Auto Sales: U.S. Likely to See 25% Drop Again
+ Nov.2008 Auto Sales: Japan Hits 49 Year Low
+ Nov.2008 Auto Sales: Toyota/Nissan Led Biggest Drop in Japan in 39 Years
So far this year, Toyota has sold 2.076 million units, down 13 percent from nearly 2.4 million at this point last year.
U.S.-traded shares of Toyota rose $3.94, or 6.7 percent, to $62.50 in midday trading.
